ANALYSIS OF VERBAL AND NON-VERBAL SIGNS IN GIANYAR TOURISM ADVERTISEMENT FOUND IN FACEBOOK

The study aims to find out verbal and non-verbal signs in gianyar tourism advertisement and analyze the meaning of verbal and non-verbal signs found in gianyar tourism advertisement. Advertisement is usually made by combining images and text. and also advertisement can be said as the art of communicating messages. In this study there are eight tourism advertisements. The data of this study were taken from facebook. Descriptive and qualitative method was used to analyze the data in this study. The analysis was started by analyzing the verbal and nonverbal sign based on the theory of semiotics by Saussure (1983). The analysis of meaning the verbal and nonverbal is based on the theory of meaning by Barthes (1977) as the main theory. And it issupported by the theory from Wierzbicka (1996) color is important thing in the advertisement to communicate the meaning and the message in the advertisement.This study provides formal by verbal and non-verbal sign using tables and informal methods which describe the meaning of verbal and non-verbal sign contained in this advertisement. The study concludes that there are twenty four verbal signs and twenty four nonverbal signs from eight tourism advertisement in this analysis. The type of verbal sign that often appears is in form of sentence, and the meaning that often appears is denotative meaning. On the other hand, the type of nonverbal sign that often appears is picture and the meaning that often appears is connotative meaning.