The Analysis of Self Expression by Verbal and Nonverbal Signs in Y.O.U Cosmetics Advertisements

This study aimed to investigate verbal and visual signs on commercial advertisements and also elaborate the meaning of signs through the visual and verbal of advertisements taken from Y.O.U official website . The process of collecting the data was conducted by observation method. Meanwhile, descriptive qualitative method was used to analyze the data of this thesis to conduct a wellorganized and clear description about the problems which is identified, by using semiotic theory proposed by Saussure (1983), theory of meaning proposed by Barthes (1967) and using the supporting theory of color terms by Wierzbicka (1966). The data was presented by using formal and informal methods . The more discovered signs are verbal signs than visual signs. This study also found both types of meaning which are, denotative meaning and connotative meanings, were used in all of the data that is in order to convey messages regarding promoting the commercial product, which is Y.O.U.