The Phenomenon of Greetings Used by Seller to Buyers in Traditional Markets

Traditional markets, where buyers and sellers engage with great intensity, served as the data sources for this study. Finding greetings used in the context of buying and selling in traditional markets is the goal of the research. Because the data came from participants' oral utterances, the study adopted a qualitative approach with descriptive methodologies. The data collection methods and techniques used were uninvolved conversation observation techniques, supported by recording techniques and interviews with 30 traders in traditional markets, including the Badung market, Kreneng market, and Ketapean market. To avoid seeming stuffy, the data analysis process used an uninvolved conversation method, which is then reported in everyday language. This study discovered that greetings are used between sellers and buyers or vice versa when they are acquainted, with consideration given to a person's position based on Tri or Jaba Wangsa lineage and factors such as age and social status. However, if they are strangers, consideration is given to factors such as age, appearance, and social status. The findings of this study suggest that learners must comprehend the use of greetings because they are crucial for establishing social connections, communicating intentions, and reflecting cultural and social changes in language use and greetings that have a significant influence on fostering a positive environment and supporting the transactional process.