Implementation of Cycle Relations Model in Intake High College

Higher education has an essential role in educating the nation's children, so universities must improve their quality. On the other hand, competition in education is relatively high, especially in private college. Private universities must compete to be superior and be able to attract the hearts of the community. An essential internal aspect of winning the competition is improving university governance, known as Good University Governance (GUG). Useful promotion techniques to the organization must also support the internal aspects. One form of promotion carried out by universities is by conducting community service such as scholarships, cleaning up the environment, blood donation, and counseling. Universities and the community have reciprocal relationships, thus establishing a symbiotic mutualism and avoiding social conflict. This form of service is performed by the private colleges known as the University Social Responsibility (USR). This research presents the cycle relations model's implementation, a USR model to increase college students' intake. This study wanted to find out whether the existence of GUG and USR conducted by private colleges would increase intakes for these private colleges. This study's population was 11 private colleges in Bali, with respondents being study programs at each university. At the same time, those willing to be respondents in this study are 7 universities with 80 respondents in the number of study programs. Provided data collected by questionnaire and data analyzed by PLS. This study indicates that GUG plays a role in increasing college intake. USR can strengthen GUG in increasing college intake to implement the cycle relation model well in private college.