Atmaja, Ni Putu Cempaka Dharmadewi and Puspitawati, Ni Made Dwi (2021) Antecedents of using electronic money application on technology communication during covid-19 pandemic. International Journal of Communication and Society, 4 (1): 9. pp. 72-81. ISSN 2684-9267
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Abstract
This paper aims to evaluate and discover the effect of perceived ease of use, perceived usefulness, attitude, and e-money applications use. The research data comprised primary data obtained from online questionnaires, distributed to 100 respondents of e-money users selected with a purposive sampling method. Aided with AMOS analysis tools, the Structural Equation Modeling (SEM) was employed for the data analysis. Findings revealed that perceived ease of use had significant effects on 1) perceived usefulness, and 2) the use of e-money applications. Perceives usefulness significantly affects attitude. Attitude has significant influences on the use of e-money applications. Also, perceived fully mediates on the effect of perceived ease of use on attitude. The effect of perceived usefulness on the use of e-money applications is fully mediated by attitude as the mediator. Besides, the effect of perceived ease of use on attitude is statistically non-significant, implying that it does not mediate the effect of perceived ease of use on the use of e-money applications
Item Type: | Article |
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Additional Information: | 5.SIM-Dwi-Antecedents of using electronic money |
Uncontrolled Keywords: | Technology Acceptance Model; Perceived Ease of Use; Perceived Usefulness; Attitude Toward E-Money; E-money technology use |
Subjects: | F. EKONOMI DAN BISNIS > Ekonomi Manajemen |
Depositing User: | bagus dwi jaya kesuma |
Date Deposited: | 03 Nov 2023 03:51 |
Last Modified: | 03 Nov 2023 03:51 |
URI: | http://eprints.unmas.ac.id/id/eprint/4432 |