The Development Strategy of Coffee Agro-Technopark in Tabanan Regency to Strengthen the Synergism of Agriculture and Tourism

Tabanan Regency has various kinds of superior agricultural commodities including coffee plantations and also has several potential tourist attractions. The agriculture and tourism sectors in Tabanan have not been fully exploited so that the two have not yet run synergistically. The research objective was to identify the sub system of input, process, output and development strategy of coffee ATP in Munduk Temu, Tabanan Regency. Data were analyzed using SWOT and using Quantitative Strategic Planning Matrix (QSPM) analysis. The results showed that coffee ATP fulfills the requirements both in terms of input, process and output, but the quantity and quality of each sub-system needs to be improved. The strategic position of coffee ATP development is in quadrant I (SO Strategy). Strategic priorities with the highest TAS value: 1) implementing technological innovations for managing pre-harvest and post-harvest (st5 = TAS 6.94); 2) Policies from the local government in regulation and providing assistance to subak abian in supporting the development of ATP Coffee (st1= TAS 6.87); 3) Implementing crop-livestock integration (st3=TAS 6.86). It is necessary to strengthen institutional synergy between Village Owned Enterprises (Bumdes) managers, subak abian and tourism steak holders in strengthening the agricultural sector in synergy with the tourism sector.