Pratiwi, L P K and Tamba, I Made and Budiasa, I Made and Amaral, Ni Putu Anglila and Yuniti, I G A D (2023) Pemberdayaan UMKM Melalui Pendampingan Manajemen Bisnis dan Digital Marketing Di Masa Pandemi Covid-19. JURNAL JPPMI Jurnal Pengabdian Pada Masyarakat Indonesia, 2 (1). pp. 89-94.
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Abstract
Abstrak
Efektivitas penjualan merupakan salah satu kegiatan yang penting dalam bisnis sebagai sumberutama pendapatan. Implementasi manajemen bisnis dalam bidang produksi, keuangan, dan pemasaransebagai dasar peningkatan efektivitas volume penjualan produk. Pemasaran digital melalui media social menjadi sasaran promosi utama pelaku usaha Usaha Kecil Mikro Menengah karena mampu menjangkaupasar secara luas dengan biaya terendah terutama masa pandemic covid-19. Penggunaan digital marketingperlu mempertimbangkan mode transmisi, waktu, konteks, format dan penerimaan. Programpengabdianini dilakukan untuk membantu Usaha Kecil Mikro Menengah Nasi Babi Guling Buk Eka di Desa Tua, MargaTabanan untuk menerapkan manajemen bisnis dan digital marketing melalui social media sebagai mediapromosi utama dalam upaya peningkatan volume penjualan di masa pandemic covid-19. Metode yangdilakukan dalam kegiatan pengabdian masyarakat adalah penyuluhan, pelatihan, dan pendampingan. Hasil kegiatan menunjukkan bahwa kegiatan pemberdayaan mampu meningkatkan pengetahuandanketerampilan Usaha Kecil Mikro Menengah dalam menerapkan manajemen bisnis dan digital marketing. Hal yang disarankan adalah agar semua UMKM secara berkelanjutan dalam mengimplementasi manajemen bisnis dan digital marketing sebagai upaya peningkatan efektivitas penjualan di masapandemic covid-19.
Abstract
Sales effectiveness is one of the important activities in business as the main source of income. Implementation of business management in the fields of production, finance, and marketing as the basisfor increasing the effectiveness of product sales volume. Digital marketing through social media is themain promotion target for Small Micro and Medium Enterprises because it is able to reach a broadmarket at the lowest cost, especially during the Covid-19 pandemic. The use of digital marketing needs to considerthe mode of transmission, time, context, format and reception. This service program is carried out tohelpSmall Micro and Medium Enterprises “Nasi Babi Guling Buk Eka” in Tua Village, Marga Tabanantoimplement business management and digital marketing through social media as the main promotional media in an effort to increase sales volume during the Covid-19 pandemic. The methods usedincommunity service activities are counseling, training, and mentoring. The results of the activity showthat empowerment activities are able to increase the knowledge and skills of Small, Micro and MediumEnterprises in implementing business management and digital marketing. It is recommended that all Small, Micro and Medium Enterprises continuously implement business management anddigital marketing as an effort to increase sales effectiveness during the Covid-19 pandemic.
Item Type: | Article |
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Uncontrolled Keywords: | Manajemen Bisnis, Digital Marketing, Efektivitas Penjualan |
Subjects: | F. PERTANIAN DAN BISNIS |
Divisions: | Fakultas Pertanian dan Bisnis |
Depositing User: | Unnamed user with email [email protected] |
Date Deposited: | 28 Mar 2023 04:34 |
Last Modified: | 03 Jul 2024 02:45 |
URI: | http://eprints.unmas.ac.id/id/eprint/2725 |