PROCEEDING of ANALISIS PERSEPSI DAYA TARIK PASAR SENI TRADISIONAL DESA GUWANG KABUPATEN GIANYAR

Today the Modern Art Market increasingly many. These conditions should provide a considerable challenge to the existence of the Traditional Art Market. The existence of the Traditional Art Market must be maintained through the strengthening of attraction by the Traditional Art Market. Research was conducted on Guwang Traditional Art Market is one of the few Art Market at Bali. Some key variables that were examined in this study relates to the location that provides ease of access, facilities owned, as well as the layout for giving comfort to the visitors. The questionnaires were distributed to visitors to determine the level of visitor perceptions on attractivness to strengthen the presence of the Traditional Art Market. Respondents of this study consisted of 200 visitors. Data collection techniques mengguankan questionnaire to determine the perceptions of visitors on appeal and then analyzed descriptively.